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Marketing

Includes all aspects of marketing, advertising and public relations.

Below are digital reports etc that are part of the MBS Portal. For much more digital and print content, please use the search box, right.

Our picks

Fast track examination of trade marks

A consultation document seeks the opinion of businesses on the proposed reintroduction of accelerated trade mark examination in the UK at a premium fee.

Fast track examination of trade marks

A consultation document seeks the opinion of businesses on the proposed reintroduction of accelerated trade mark examination in the UK at a premium fee.

Testing and validating consumer relationship management implementation constructs in Egyptian tourism organisations

This full paper from the Marketing and Retail track of BAM 2013 identifies 8 constructs for integrated Consumer Relationship Management (CRM) implementation in developing economies.

The senior market maven: an experienced diffuser of marketplace innovation

This full paper from the Marketing and Retail track of BAM 2013 identifies and profiles senior market mavens.

Customer orientation: the development of a multiple item scale

This full paper from the Marketing and Retail track of BAM 2013 identifies 8 constructs for integrated Customer Orientation (CO) implementation through a detailed analysis of the literature as well as adding new factors.

Store managers in shopping malls - boundary spanners between consumers, retail and centre management

This full paper from the Marketing and Retail track of BAM 2013 aims to evaluate the activities of store managers related to their role as boundary spanners between customers, their retail management, and the management of the shopping centre in which their store is located.

Competing and sleeping with the enemy for the greater good - coopetition between stores in retail agglomerations

This full paper from the Marketing and Retail track of BAM 2013 investigates the impact of co-opetition between stores in the same retail agglomeration on the overall agglomeration and individual store performance.

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