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Marketing

Includes all aspects of marketing, advertising and public relations.

Below are digital reports etc that are part of the MBS Portal. For much more digital and print content, please use the search box, right.

Our picks

Fast track examination of trade marks

A consultation document seeks the opinion of businesses on the proposed reintroduction of accelerated trade mark examination in the UK at a premium fee.

Fast track examination of trade marks

A consultation document seeks the opinion of businesses on the proposed reintroduction of accelerated trade mark examination in the UK at a premium fee.

An innovative artificial intelligence mechanism for market segmentation: some preliminary empirical evidence of its performance

This development paper from the Marketing and Retail track of BAM 2013 develops a new nature-inspired mechanism, namely, Particle Swarm Optimization, and implements it to discover segments within consumer markets, addressing shortcomings of existing clustering approaches.

Why marketing needs marketing science

This short article, published originally in Admap magazine, looks at the value of marketing science to marketing practitioners - especially in countering some commonly held ideas which research has shown are mistaken.

What brand loyalty can tell us

This short article, published originally in Admap magazine, is designed to provide practical insights about brand loyalty for marketing professionals, managers or entrepreneurs.

An extended theory of planned behaviour for music acquisition from legal and illegal channels: conceptualisation and scale development

The purpose of this study is to investigate the factors that determine music acquisition from legal and illegal channels.

I'm not a lawyer, but...What's new in marketing law?

This research paper offers a guide to developments in English law relating to marketing up to February 2012.

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