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Marketing

Includes all aspects of marketing, advertising and public relations.

Below are digital reports etc that are part of the MBS Portal. For much more digital and print content, please use the search box, right.

Our picks

Fast track examination of trade marks

A consultation document seeks the opinion of businesses on the proposed reintroduction of accelerated trade mark examination in the UK at a premium fee.

Misleading and aggressive commercial practices - new private rights for consumers: guidance on the Consumer Protection (Amendment) Regulations 2014

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A guide describes new laws allowing consumers to take civil action against traders guilty of "misleading" or "aggressive" practices in inducing them to purchase goods or services.

Statement of principles for parcel deliveries

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A guide provides recommended best practice principles for remote retailers in their delivery policies.

Response document: fast track examination of trade marks

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A paper summarises responses to the proposal to introduce an accelerated examination procedure for trade marks in the UK.

Public views on ethical retail

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A report describes the results of a survey of public opinions of the ethics of retailers, and whether these affected buying decisions.

Fast track examination of trade marks

A consultation document seeks the opinion of businesses on the proposed reintroduction of accelerated trade mark examination in the UK at a premium fee.

Testing and validating consumer relationship management implementation constructs in Egyptian tourism organisations

This full paper from the Marketing and Retail track of BAM 2013 identifies 8 constructs for integrated Consumer Relationship Management (CRM) implementation in developing economies.

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